While Search Engine Optimization and Advertising are specific tasks to engage, Search Engine Marketing is the key component that actually determines hXow you will optimize and advertise on the web. It is the research, analysis, strategy planning that will determine the execution methods.There is a distinct difference between SEM and SEO.* SEO is the process of making changes to the HTML code of your web pages to be content rich in your specific niche and key phrase. This would include such tasks like modifications to your keywords, description, title tags, comment tags, alt descriptions, and title descriptions of anchors and the actual text of your web page.* SEM on the other had is the process of integrating a variety of methods to insure the SEO work is successful. These methods will include research for your business, competitor analysis, link exchanges, articles, news, newsletters, audience analysis, and ultimately the method employed to generate traffic to your website.It is the same distinction between the words “marketing” and “advertising”.* Marketing is the process or technique of promotion, selling and distributing a product or service.* Advertising is to make your product or service publicly known; an announcement to call public attention by emphasizing qualities to arouse a desire to purchase.There are two words that are feared in the SEM world: Patience and Change!You will need ongoing commitment to making search-engine ranking a long-term investment in your website. You will need to give it time and energy – it isn’t a quick fix.Considerations with search engine patience:* Search engines often change their ranking formula.* Each search engine has its own algorithm (formula) to determine site ranking.* META tag keywords are not a magic bullet to improve your ranking.* Search engines can take many months to index new information, so patience…patience.Search engine spiders can be extremely slow to index new information, so be patient! It may take months to see your changes affect your search engine ranking. Remember, a website is a dynamic marketing tool that you are building over time. Treat it well, give it a little love and attention, and your long-term rewards will be well worth your efforts!If you thought nowadays search engine marketing can still be done by acquiring (and using) an auto-submission software, drop this thought immediately. This brings us to the other feared word, “change”! It is inevitable for technological changes to take effect with search engine algorithms. Websites drop rankings from 8 to zero over night. Because things keep changing, search engine marketers need to devote a good deal of time staying on top of the SEO industry and its trends. Watch your page ranking, your website statistics, your Alexa traffic ranking. All of these tools will allow you to find out if there are any significant changes occurring on the web.
I am sure that you have heard the expression, “Being in the right place at the right time?” Right now, you are in the right place at the right time. I will explain. Remember the dot com era? What if you knew the importance of investing in an internet business before the bubble burst? I am positive that you are aware that there were people who not only made money, but there were those who became super wealthy because they recognized this trend before everyone else. I am comfortable in saying that you were not one of them. If that is true, I will now advise you to not allow history to repeat itself.If you are unaware, Mobile Marketing is King. There are far too many people who are still putting all of their eggs in one basket with internet marketing. Do not misunderstand me. You can still make a great income with internet marketing. However, if you want to become wealthy, and never work for anyone again, you should be focusing a great deal of your time and energy into mobile marketing.It is obvious that many people are shopping online. Many businesses have made it easy to get online from virtually anywhere via wifi. However, most people do not take their laptops everywhere they go. Now, I will ask. What is the one thing that “You” never leave home without? You have guessed it! Your cell phone! If you realize this, do you not believe large corporations recognize this too? Of course they do! This is why mobile marketing is expected to surpass internet marketing.News Flash! Google acquired a mobile advertising network called Admob. As a matter of fact, Apple expressed interest in the exact same network! I will give you a little more food for thought. Apple followed up with a purchase of Quattro wireless, which is also a mobile advertising company. Knowing these two facts that I have just given you, what else does that tell you? I know exactly what it tells me! The concentrated interest in this market by Google, and Apple suggests that we will experience a huge expansion in the mobile advertising market.I cannot express enough, the importance of being ahead of the trends. Having a head start over the masses truly makes a difference. This difference can be between making a few bucks and making a fortune. Therefore, once again, I must say you are in the right place at the right time.