False advertising is not a new cause of action. However, the Internet has increased the number of mediums through which false advertising can be perpetrated. In particular, fake blog-style websites, also referred to as flogs, are becoming commonplace on the internet. These flogs, which oftentimes contain manufactured testimonials or enticing yet unsubstantiated claims, are one of the most the prolific ways by which third parties are advertising their products or services and gaining revenue therefrom. Internet lawyers need to take note of this increasing practice and be in a position to advise both advertisers and consumers alike regarding the same.On the one hand, internet lawyers should advise advertiser clients that flogs may subject them to both civil and/or criminal liability under the federal advertising laws and FTC Rules, including the recently enacted Part 255 Guidelines. While truthful advertising, legitimate testimonials, and proper disclosure of material connections and other information, for example, can help to reduce the likelihood of liability for false advertising, understanding the intricacies of the law as well as the boundaries is now more critical than ever. Otherwise, it is very likely that advertisers may be subject to increased lawsuits as a result of flogs, deceptive advertisements, and false advertisements on the Internet.On the other hand, it is also important that consumers who may have been induced to purchase goods or services in light of these flogs or other false advertisements understand that they may have a remedy available. The reality is that consumers, when presented with ads, more often than not click on them and consider them when making a purchasing decision. The resulting harm may warrant a lawsuit. Similarly, the FTC is constantly looking to protect consumers from nefarious advertisements that could harm the public.Ultimately, improper endorsements, whether from a celebrity or otherwise, unsubstantiated product claims, and other untruthful statements may lead to significant legal and financial exposure. Companies wishing to advertise on the Internet should consult with an Internet attorney that can provide information regarding the use of testimonials, the need for disclosures, and the practices to avoid in order to mitigate the likelihood of a false advertising lawsuit or investigation by the FTC. An advertisement undoubtedly can lead to significant revenue, however, it must be presented in a lawful and proper way in order to ensure that whatever revenue derived will not ultimately be awarded as damages in a lawsuit. Therefore, as tempting as flogs may be to advertisers and consumers alike, truth in advertising remains paramount.
Actual date advertising and brand safe advertising, two types of marketing strategies that a performance ad network can help you with, can help establish your products and sell them, too. You can learn more about real time advertising and brand safe advertising so you will have the knowledge and you can decide if this will be great for your product.What is actual date advertising?Actual date advertising makes the most out of the present time. Advertisements are shown over the internet based on what is happening right now. This type of advertising targets the person who is online at the moment.Why use actual date advertising?When an advertiser opts for actual date advertising, it can target the right audience more effectively. The advertisement can be created in a way that can attract the attention of the user who is online and surfing different websites.What are some examples of these?Different kinds of products can make use of actual date advertising. Is it Valentine’s Day tomorrow? Expect to see advertisements that offer discounts on delivery of flowers. There might also be good deals on special chocolates for your sweetheart.If you are viewing your bank’s website, you may also find that they are promoting certain electronic devices that would be great for their business-minded clients. Others can offer recommendations on which products to use.Real time advertising and search enginesTraditional advertising tends to interrupt the viewers when showing their ad. For example, while you’re watching your favorite tv show, you get interrupted by commercials. This can even be problematic because some of the ads shown do not really target you.In search engines, people type keywords and they get information and advertisement of what they are looking for in actual time. Search engines such as Google and Yahoo provide information that’s related to what the user is looking for.Actual date advertising and social mediaSocial networking sites have been the “in” thing these days. Who doesn’t have a Facebook account? Millions are already Facebook users. Many are online at the same time. It is a good site for real time advertising.Advertising can target what the Facebook users “Like” or “Share” on the site. There was also an experiment done where Ads were shown based on “status” posted by a user on the site.Tweets on Twitter can also promote products and services in real time. Media sharing websites may also be places who can use actual time advertising.Brand safe advertisingCompanies want to keep their names clean – their brand names. They need to protect their brand names, names that for many, have taken them years and a lot of effort to build. A brand safe advertising can benefit them.There are products and services that follow strict rules regarding what their ads should look like, where their ads should appear and other requirements. For instance, a reputable brand name, doesn’t want an ad appearing in a website with improper contentAdgorithms.com is a website that offers its advertising services. You can check it out for yourself. You can also find out if real time advertising and brand safe advertising is the right way to advertise your product by consulting a Performance Ad Network.